What is Local SEO?
Local SEO is the practise of optimising your website (and its content) for maximum exposure in search results when a local-intent search is performed.
In fact, you’re probably already familiar with local SEO…
Assume you’re looking for a new widget and bring out your phone to search “widgets near me.”
Boom! Google will perform a million things at once in a microsecond, including retrieving previous data, verifying cookies, looking at customization variables, calculating your position based on IP, Wi-Fi, or GPS data… Oh, and they’ll utilise their extremely brilliant algorithm to decipher the intent behind your search query, “widgets near me.”
Then, in an instant… A page with search results appears! You intuitively click the first result and discover a local widget merchant. Conveniently. Near. You.
A nd here, my friend, is the power of local SEO. It’s all about giving Google (and other search engines) the information they need to match your local company to consumers searching for the items and services you offer at the exact moment they’re looking for it.
How Local Search Works?
Local search performance is determined by a variety of factors, two of which are Pigeon and Possum—major Google algorithm updates that had a significant influence on local search results.
Our staff thrives on understanding the local search industry and how algorithm updates like this might affect businesses like yours. We’ve been through these changes; we know what local search was like before, during, and after these improvements and adjustments were implemented. As a result, consider us the ideal zookeepers—or animal control experts—to uncover your company’s local search success.
More SEO Services
Our Local SEO Services
Search engine optimization that is specifically geared to your community’s audience. Through keyword research and sophisticated on-page SEO, our local SEO team drives customers in-store and online.
Experienced copywriters create locally optimized content. Our staff understands how to create local content that interacts with your customers.
Starting with your website, you may establish a strong local presence. Our design team concentrates on creating websites that are built to meet the demands of local searchers.
Google Business Profile
Optimize your Google Business Profile (previously Google My Business) strategically for optimal exposure on the local search results page and in Google Maps.
What do your clients think of you? Balance and monitor your reviews across a variety of venues to ensure you put your best foot forward. Our experts will walk you through the process of nurturing positive reviews and coping with the inevitable bad ones.
Repair, build and maintain your local listings. Local directory listings (citations) are very important in local search optimization; our team will get your company included in all of the required directories (70+) to increase your visibility.
Paid advertising might provide you the extra push you need to dominate your local market. Our team has built hundreds of local campaigns from the bottom up.
Although English is excellent, we can assist you in translating your website content into a language that search engines will comprehend. Schema markup is a coding language that our local SEO team uses to notify search engines exactly what your online content is about.
Local SEO and Your Business
Here’s the deal: consumers want quick and easy methods to identify local companies around them. You’re not being found if you’re not in the local search results.
With voice search, cellphones, and rapid responses at the forefront of search, accessibility is critical. In fact, 50 percent of mobile shoppers visit a store within one day after conducting a local search (Google). And, according to Google, these customers are ready to buy once they arrive at the store.
Optimizing your local business presence entails numerous aspects that all work together to make your company stand out from the crowd. Our skilled SEO team will provide coherence to various aspects that affect current search results, benefiting both your business and searchers. With experienced local SEO services, our staff is ready to assist your company in being found online when it counts the most.
Why Choose Our Local SEO Agency?
We were built on search engine optimization over years ago, and it is still at the heart of our business today. The difference between our local SEO services and our rivals is that we stay up to speed on the newest trends and industry best practises, as well as maintain our skills sharp. Our method begins with you: understanding your brand, your narrative, and your specific business objectives.
We can establish an online platform for your local business to thrive by following industry best practices (plus a few local SEO tactics we’ve learned over the years!).