SOCIAL MEDIA MARKETING SERVICES
The world is in a period in which more than 70% of people expect a brand has a presence on social media. But, not every social media platform, consumers expect your company to have a specific, coherent strategy for social media.
Every business could benefit from using Social media’s marketing solutions for almost every business. While the majority of companies realize they need to use social media to promote their company, they don’t know which platforms to invest in – Facebook, Instagram, Twitter, LinkedIn, etc.–or how much, which is the point where the social media administration solutions step into. Social media management by Xofts and advertising solutions take away the confusion that social media can be for entrepreneurs, and leave you to concentrate on the things you are most comfortable with, running your business!
What's Included in Our Social Media Marketing Services
COMPLETING A COMPETITOR ANALYSIS
- Doing a market analysis on your industry and service areas
- Examining messaging and content that works well within your field
- Competitors in your area that are beating you in terms of the size of their audience and engagement
CREATING ENGAGING ORGANIC SOCIAL CAMPAIGNS
- Finding content that is the highest level of engagement with your viewers
- Posting and scheduling posts for regular postings
- Monitoring interactions and engagement
CREATING DATA-DRIVEN PAID SOCIAL CAMPAIGNS
- Customizing your audience to the best audience for your company and your brand
- Designing copy and images for highly-performing social media ads
- Monitoring and improving paid social advertisements
- Ad copy split-testing
TRACKING YOUR SOCIAL CAMPAIGNS
- Monitoring and optimizing your reach and your audience
- Optimizing click-through rate and tracking click-through leads
- Optimizing your ROI and tracking your results on social media ads
- Monitoring and optimizing engagement rates
MANAGING & MONITORING YOUR SOCIAL REPUTATION
- Reviewing social media posts
- Monitoring the social media feedback and sentiment
- Monitoring engagement on social media from campaigns
- Monitoring chatter and brand mentions on social media platforms
6AMPLIFYING YOUR EFFORTS WITH WEBSITE INTEGRATION
- Social widgets are installed on the site
- Optional feeds for social media on websites
- The addition of social buttons such as "Share on Facebook" or "Pin This" to website content
- And More
More Digital Marketing Services
Why Social Media Marketing Is a Smart Bet for Your Business
Social media campaigns cost little to implement and can be specifically targeted toward the people you’d like to be able to reach. our social media experts will create base data to help you identify which platforms have the most cost-effective leads and the best ROI on advertising.
We will help you monitor and evaluate paid social media advertising campaigns across various platforms that include:
FACEBOOK ADVERTISING
Facebook advertisement campaigns permit images and text to be used on your ad to maximize engagement with your audience. It is possible to determine your audience’s preferences, demographics, and geographic location and also determine how much you’d like to pay per click or for each mille (cost per 1000 impressions).
Facebook alone has more than 9 million users who spend more than 700 billion hours per month on the website. Do you want to be able to advertise on the platforms where your customers are spending their time? You must advertise via social media.
INSTAGRAM MARKETING
Marketing on Instagram(done via the Facebook advertising platform) is an essential tool for any company that uses visual products or services. It’s not just the second most popular social media platform with seven percent of its users every day on the platform. You can select your audience based upon the demographics, interests, and geographical location and also determine the amount you’d like to be charged per user click. Or for each mille (cost per 1000 impressions).
YOUTUBE ADVERTISING
YouTube is the second most popular search engine, and it has more adults than any cable channel. In contrast to television, when you invest in a YouTube-based advertising campaign you are able to make sure that your ads are targeted at your intended audience. Additionally, the advertising process via YouTube is as simple as connecting directly to an Google AdWords account.
LINKEDIN ADVERTISING
LinkedIn’s advertising options enable you to interact with more B2B buyers. Nearly four in five LinkedIn users influence business decisions. LinkedIn they have two times the purchasing potential of other social platforms. There are two options for paying for LinkedIn Ads: cost per visit or per mille (cost per 1000 impressions).
TWITTER ADVERTISING
Twitter lets you select the goal of your campaign. This includes tweet engagements (retweets or favorites, responses) as well as website clicks, engagements or app installs and followers, as well as leads. It will only charge you when the specific action takes place. In addition, Twitter allows a maximum daily budget and a maximum cost per event.